Field research –
The central strength of Krämer Market Research

Household surveys

With our team of interviewers active nationwide, we research the most diverse behaviors and decision-making processes of the private households in Germany.

For this purpose, our interviewers are able to use all current methods such as advertisement and poster test, radio-spot test, concept test etc. The use of multimedia e.g. notebooks enables us to conduct interviews not only by paper & pencil but also as CAPI.