RECRUITMENT QUALITY

Sometimes the right target group is small, highly specialised or simply difficult to reach. B2B decision-makers, specific professional groups, patients with rare diagnoses or users of high-priced products – they are often described as low-incidence target groups.

This is exactly where quality makes the difference: while many recruitment processes reach their limits at this point, this is where our core discipline in qualitative recruitment begins.

1. Experience beats chance
 

Challenging target groups require more than a solid screening process – they demand experience, market knowledge and the right approach.
Our recruiters know how to engage decision-makers, gain access to experts and handle sensitive topics with care and confidence.
Whether medical specialists, fleet managers or IT decision-makers – we speak their language.
The result: informed conversations, genuine willingness to participate and high-quality samples.

2. Structured approach – flexible execution 
 

Every successful specialist recruitment is based on a clear and well-defined framework:

• Precise target group definition in close coordination with the client
• Screening logic including plausibility and control questions
• A combination of telephone, database and network-based recruitment
• Continuous quality assurance throughout the fieldwork phase

This structure provides reliability while remaining flexible enough to adapt when real-world conditions differ from theory.

3. Case example: when panel data reaches its limits
 

A practical example:
For an online survey in the pharmaceutical sector, pharmacists and pharmacy technicians with experience in dispensing a specific product were required – a rare combination with low incidence.

Panel providers were only able to deliver a limited number of suitable cases.
Our team implemented a phone-to-web recruitment approach, validated all information by telephone and successfully recruited more than 150 qualified participants within just two weeks – all based on clearly verified criteria.

This demonstrates that quality does not rely on mass panels, but on the right recruitment strategy.
 

4. Why experience matters
 

Every target group has its own characteristics.
What they all have in common: they can only be reached with experience, empathy and methodological confidence.
This is what defines our recruitment approach – and why research institutes and companies trust us with complex projects.

Because challenging target groups are not an obstacle – they are our specialty.