Opinions are formed
where people go shopping.

Finding the right PoS-strategy with our analyses

During the surveys of your target group at the point of sale our intensively trained interviewers canvass the respondents in the direct shopping/visiting surroundings. The big advantage of this survey method is the direct surroundings of the respondents’ shopping/visiting activities. The analysed PoS-surveys assist you with research and stabilising customer retention and are an important instrument of advertising effectiveness research.


Point –of-sale surveys by Krämer:​

  • collect valuable information about needs, desires and motivations of your customers/your visitors
  • evaluate the effectiveness of advertising activities
  • provide information on the customers‘ perception of the point of sale


Our point-of-sale services:​

  • personally trained and accurately briefed PoS interviewers
  • our PoS-interviewers are flexible and not place-bound in order to be successful even in difficult locations 
  • regional interviewers with short travel time and idiomatic compliance
  • professional and timely implementation of PoS-studies and target-date surveys
  • high numbers of survey locations in a short time
  • experience from more than 5,000 operational days at PoS /year
  • development of interviewer histories and classifications


Point-of-sale assignments:​

  • retailers and DIY shops
  • trade fairs and venues/theatres
  • pedestrian zones in cities
  • special areas, such as airports, stations or events 
  • service locations with special demands


Do you want to ensure a competitive advantage through fresh knowledge gained from a point-of-sale survey? Contact us!​


Our website uses cookies in order to best provide our services. By using our website, you consent to their use. To improve our services we would like to analyse your usage of the website with Google Analytics. Do you consent to this? You can find more information on this subject in our Disclaimer.